Finally, after thousands of hours working hard to develop your website, it's time to launch. But before going live, has your website finished preliminary steps?
"Don't make me think” is the first caution and also the title of a book by Steve Krug to emphasize the importance of not puzzling out the visitors. The point of your live website is to not make your visitors stop and think what and how they should do. And don't waste their time. Another seconds waiting increases your chances of losing your customers.
But it's not all about customers, you have to make sure that you double check all the issues of the website to ascertain that your website runs smoothly. Do a functional testing. Get search engines optimized. Ensure that security is set up so that no trouble will arise. Now, I'll give you a detailed web launch checklist.
Grammar, spelling, punctuation
Don’t let trivial things cause bad impressions on visitors.
Intent of the page.
Who are your target visitors? What is the sole purpose your page trying to get across to the visitors?
Is it easy for visitors to contact you? If you use a contact form, make sure to test it.
Don’t forget to have a Favicon. It’s the brand image and one of the first impressions of your site.
Have a customized 404 page. Don’t let visitor escape your site because of a 404 page.
Are images well displayed on normal devices and other high resolution display like Apple’s Retina display?
Format is consistent, and make it easy to read.
Are they properly working? Does the form get sent to the appropriate person? Does a thank you message or page display appears after form being submitted?
Use this tool
Is your website displayed well on all popular browsers (Chrome, Firefox, IE,...) & platforms?
Have you redirected old & broken links to the new ones? And what links needs a 301 permanent redirect or a 302 temporary?
Google Webmaster + Bing Webmaster
Validate your site with both tools to know your website’s status in search engines.
Nuff said. A must have analytics tool for your website.
Does the page title tell exactly the main content of the page?
Have a clean URL for ease of view and to get optimized for search engines
Does the meta description blend in well with the page title & the content? Are they displayed well on search engine?
Submit a Sitemap to search engines to get your website indexed.
Social Media Integration
Do you include all of your main social networking account (Facebook, Twitter, Linkedin,...)on your website?
Make sure all images have alt tag for search engines to read images.
Do you have a way for returning visitors to know important events from your website?
Configure backup schedule. What’s more devastating than losing all the valuable information but forget to back up the data in the first place?